Product reviews are what real buyers say about a product: 1 to 5 stars, an optional title, their words, and up to 4 photos. They show on the product's page with the store's reply under them. Reviews are free.
In the Business Hub, open Store → Reviews. The page has four tabs: Waiting, Published, Hidden and All. The menu shows how many are waiting.
How reviews are collected
After an order arrives, the buyer gets one email that asks how it went.
- It's sent once per order, a set number of days after the order was delivered. For pickup orders the days count from the pickup. When nothing tracks the package, they count from the day you marked it fulfilled.
- The email lists every product in the order, each with a row of stars and a Write a review link. Tapping a star opens the review page with that rating already picked.
- The review page is on the store's own site address, with the store's logo and button color. The buyer doesn't log in.
- Each product has its own link. A link works once, and for 90 days after the email was sent. After that the page says the link was already used or has expired.
Some buyers are never emailed:
- Test orders.
- Canceled or fully refunded orders.
- A buyer on the do-not-email list, or who unsubscribed.
- A buyer who clicked Don't ask me for reviews in an earlier review email.
- A product the buyer already reviewed.
- Old orders. Turning reviews on doesn't send emails about orders that arrived weeks ago.
The email is sent as the store and looks like the other order emails. See Order emails.
Verified buyer
A review that came from the emailed link is marked Verified buyer on the site, because the link belongs to a real order. Nothing else gets that mark. You can't add it or remove it.
Reviews written on the site
You can also let anyone write a review from a product's page. This is off unless you turn it on in the settings. With it on, the Product Reviews widget shows a Write a review button.
Reviews written this way are never marked Verified buyer, and they always wait for you to approve them, even when your other reviews publish right away.
Approve, hide and reply
- Approve puts a waiting review on the site.
- Hide takes a review off the site. It moves to the Hidden tab. Nothing is ever deleted, and the Hidden tab shows who hid it and when. Show on the site puts it back.
- Reply posts the store's answer under the review. Edit reply changes or removes it later.
- Draft with Zeus writes a first version of the reply in the brand voice. It's free. Nothing is posted until you read it and press the button yourself.
Each review shows where it came from: the review email, the site, or an import. Each one also keeps a short history of who approved it, hid it or replied.
Approving, hiding and replying are for people who can manage orders.
You can't edit a buyer's words
There is no "edit review". A store can reply to a review or hide it. It can never change the stars, the title, the text or the name. That's what makes the reviews worth trusting.
Zeus never writes reviews, and sample or placeholder products never get any.
Settings
Store → Reviews → Settings:
- Ask buyers for a review: turns the review email on or off.
- Send it … days after the order is delivered: when the email goes out. It starts at 7. Pick 1 to 60.
- New reviews: I approve each one first (the default), or Publish right away. With Publish right away you can pick Only when it has at least a number of stars. Reviews under it wait for you.
- Let anyone write a review on the site: off by default. See above.
Import reviews from another store
Store → Reviews → Import takes a .csv or .xlsx file. It's free. Exports from other review tools usually work as they are, and you can match the columns yourself.
The columns:
- Name: who wrote it.
- Rating: 1 to 5. Needed.
- Title: optional.
- Review: the text.
- Date: when it was written. Without a date, the review gets today's. A date without a time shows as that same day in the business's time zone.
- Product: the product's handle or SKU. Needed.
- Your reply: optional.
Before anything is saved you see how many reviews are ready, how many are already in, and which rows are skipped and why (for example no rating, a rating that isn't 1 to 5, a date that can't be read, or no product with that handle or SKU).
- The same review is never added twice. If an import stops halfway, run it again.
- Choose Publish them (they were already public on the old store) or Put them in Waiting (you approve them one by one).
- Only import reviews real customers wrote.
- You can import up to 2,000 reviews per file.
- Imported reviews are marked Imported in the Business Hub only. They are never marked Verified buyer.
Where reviews show on the site
Two widgets in the editor's Add → Online Store group:
- Product Rating: the stars, the average and the number of reviews, for near the product's name. Clicking it jumps to the reviews.
- Product Reviews: the average, a bar per star count, With photos and Verified buyers filters, a sort menu, and the reviews themselves, 6 at a time.
Product Grid and Related Products cards have a Stars and review count option.
A product shows no stars until it has a published review. There are never empty stars or a made-up number. See Store widgets and product pages.
Review stars in Google
When a product has published reviews, its page tells Google the average rating and the number of reviews (in the page's structured data), along with the reviews shown. Only real, published reviews count. Hidden and waiting reviews are left out, and a product with no published reviews sends no rating. Google decides whether to show stars in search results.
Notifications
When a review is waiting, the store's owners and managers get a bell in the Business Hub. Each person can also get an email: Settings → My notifications → A product review is waiting.
On your phone
The Business Hub app has the same list under Store → Reviews, with Approve, Hide, Reply and Draft with Zeus.
AI apps (MCP)
A connected app can list the reviews, approve one, hide one, and post the store's reply. It asks you first each time. It can also have Zeus draft a reply (free, nothing is saved). No AI app can write a review or change a buyer's words. A client's own person needs the Orders permission for this, the same as for orders. See Things you can do with MCP.
In the Business Hub you can ask Zeus the same things: "which reviews are waiting?", "hide the review from Sam". Zeus shows a card and waits for you to confirm.