Discounts in campaigns

Add a discount to an email campaign: one shared code or a unique code per person, with an optional budget, and see the sales it brought in.

Updated October 28, 2026

In a campaign's Content step, press Add a discount.

  • An existing code from Store → Discounts, One shared code, or A unique code per person (made when the audience is set; each works once, for that person).
  • % off, minimum spend, end date, sites, and Stop after a dollar amount of discounts or a number of uses. Free US shipping too works only with that campaign's codes.
  • In the email, {{discount.code}} shows the person's code in a code box.

Results show the campaign's Orders, Sales and Discounts given. An order counts when it used one of the campaign's codes, or came from its links within 7 days of the last click.

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