SEO Tools

Keyword research, rank tracking, map scans, audits, schema, links, citations, AI Visibility and Google Business Profile.

• SEO Tools overview — which tool to use when

  The seven SEO Tools in the sidebar, what each one is for, what they cost, who can use them, and where their past runs are kept.

• How to research keywords with Keyword Forge

  Look up a keyword's volume, cost per click, difficulty and Forge Score for a location, or let Zeus pull keyword ideas from any website.

• How to track a client's keyword rankings

  What gets rank-tracked for a client (services, typed-in keywords, created blogs' targets, picks from Search Console or a tool) and how to track rankings and competitors on SEO → Keywords. Free.

• How to run a local map scan

  See where a business ranks in the Google map pack across a grid of points, with a heat map, share of voice, competitors and a PDF report.

• How to run a local SEO audit

  Score any website's local search health out of 100, see the top priorities, download a branded PDF or share a link to the report. The audit saves its progress and finishes even if you leave.

• How to analyze a competitor

  Compare a site with a competitor's keywords, content, Google profile, backlinks, technical SEO and AI Overviews, or monitor up to 3 competitors per client.

• How to fix schema and FAQ gaps on a client's site

  Audit every page of a client's Mount Olympus site for missing schema, find People Also Ask questions the site doesn't answer, and let Zeus add the FAQ.

• How to generate schema code

  Create ready-to-paste JSON-LD for a client's business, FAQs, services, service areas and blog articles. Free.

• How to improve a client's internal links

  See how a client's Mount Olympus pages link to each other, fix orphaned pages and let Zeus add the links that are missing.

• How to analyze backlinks

  Check any domain's backlinks, referring domains, broken links and link gap, keep dated backlink snapshots for each client, and review bad links for a disavow file.

• How to audit, build and track a client's citations

  Find a client's directory listings, check their name, address and phone match, build missing ones with a copy-ready submission kit, and track each one until it's live.

• How AI Visibility works

  See how often ChatGPT, Gemini, Perplexity and Google AI Overviews mention a client. It checks automatically every 14 days for clients hosted with you, at no charge.

• How to optimize a Google Business Profile

  Have Zeus judge any Google Business Profile from public Google data and recommend a better description, services, categories and attributes, with a completeness score.

• What the client Site SEO tab does

  Jump from a client's page straight into their Mount Olympus site's SEO tools for page and blog meta, image alt text, site audit and redirects.